If you are a new Casted customer who is migrating at least one podcast from your previous hosting provider, you may be wondering what the migration process entails.
Just like moving to a new home, migrating your podcast to a new host can be exciting and nerve-wracking. Will all of your possessions make it to your new home? How will you ensure your mail gets to the right address?
What we’ll cover:
To help put your mind at ease, we’ve compiled some of the most frequently asked questions about the migration process so you can begin implementing Casted with confidence.
- How does a show migration work?
- How do I find my RSS feed URL?
- Will I lose my subscribers?
- Will I experience any downtime?
- Can my metrics be migrated, too?
- What happens to my old host’s embeds on my website?
- Can I remain with my current host and still use Casted?
How does a show migration work?
Migrating a show is the process of converting your RSS feed from your previous provider to a Casted RSS feed.
First, we load your content into Casted using your current RSS feed URL. Don’t worry – this doesn’t impact your current setup at all! This essentially creates a copy of your show that checks your RSS feed daily to import any updates, like new episodes.
Next, we need to decide on the timing of the migration. If you’re actively publishing, we want to try to accomplish this in between episodes. We want to leave enough time for your latest episode to import to Casted, but have a few days before your next episode goes live.
On the day of migration, our team will initiate the process. Depending on the size of the show, migration can take around 30-60 minutes. When the migration is complete, we will provide you with your new RSS feed URL.
Next, you will implement a 301 redirect through your old hosting provider. A 301 redirect is kind of like forwarding your mail. It tells the listening platforms that you’re syndicating to, “Hey, I know you previously found my content here, but now it’s going to live with Casted.”
We found help articles on completing a 301 redirect from some of the more common hosts that we see migrations from:
Once the migration and 301 redirect is in place, you can start uploading and managing your content directly in Casted!
How do I find my RSS feed URL?
To load your existing content into Casted, we first need the URL to your RSS feed.
An RSS feed allows you to upload and manage your content through a single platform and syndicate those updates across multiple platforms. If you’re distributing your podcast to popular listening platforms like Apple, Spotify, or Google, you are using an RSS feed.
You’ll likely need to login to your account with your hosting provider to access your RSS feed. We found help articles from some of the more common hosts that we see migrations from:
Will I lose my subscribers?
As long as you are using a 301 redirect from your previous host… no! When the listening platforms recognize the feed has been redirected, they will update their records to reflect your new Casted RSS feed. Your podcast will remain in the same spot it was before, and your subscribers won’t see a difference!
Will I experience any downtime?
You shouldn’t, as long as you’re able to add the 301 redirect soon after the feed is migrated. The longer it takes (and by “longer”, we mean days) for the redirect to be put in place, the higher the chances are that it could disrupt your subscribers’ ability to tune in, especially if you publish a new episode in Casted prior to redirecting.
Can my metrics be migrated, too?
If you are a customer on a Starter plan, no.
If you are a Pro or Enterprise customer, yes, depending on your previous host.
Some hosts, like Libsyn, Transistor, and Simplecast, have an API available that we can use to import your metrics. Others, like Buzzsprout and Podbean, offer the ability to export your metrics to CSV. We can import these details, but how it’s reflected in Casted can vary based on the granularity of the data.And some hosts, like SoundCloud, don’t provide any options to migrate metrics.
You’ll want to work with your Customer Success Manager on specific details, and we’ll do our very best to find a solution!
What happens to my old host’s embeds on my website?
Since this is different for everyone, we recommend researching this with your previous host first. Some hosting providers will keep your show archived for a certain period of time, which will keep your embeds active.
Either way, you’ll want to plan on replacing those embeds with Casted embeds to ensure you’re able to see embed engagement through our metrics.
Can I remain with my current host and still use Casted?
Of course. But it’s not recommended. Here’s why.
- It’s not efficient. You’d be uploading and managing your episodes through one host, waiting a day, and then amplifying with Casted.
- Your content will not receive premium transcription, which makes working in the Studio more challenging and requires much more transcription editing to take advantage of audiograms, videograms, or even adding the transcript to your episode page(s).
- Your metrics will be segmented. Any engagement with a Casted landing page or player will be reflected in Casted’s metrics, whereas any engagement on the listening platforms will be reflected in your host’s metrics.
- If you’re a customer who is using Casted Insights, you will only receive Insights data from engagement with the Casted landing page or player. You will not be able to see Insights from the listening platforms.
- While you could consider merging these data sets, it’s important to remember that not all podcast metrics are created equal. What qualifies as a “play” for one hosting platform may not align with how Casted categorizes a “play”.
- Casted will be unable to track audience locations, as we will not receive any data from other listening platforms.